In recent years, media majors across the world have faced consistent losses in terms of audience and market shares due to competition from hungry regional producers. Digital Television Russia is believed that it is one such company.
Global reporting magazine “Rapid TV Everywhere” in its May 2017 issue declared Digital Television Russia as one of the key publishers of family applications, national educational content, and animation.
One of the largest media holding Digital Television Russia (DTR) is a basic and premium pay-TV broadcaster owned by two shareholders: VGTRK, the Russian state television operator; and Rostelecom, the first Russian broadband and pay-TV service provider in Russia.
Having taken over a third of the Russian pay-TV market only three years after its foundation and having become one of the key publishers of family applications, national educational content and animation, DTR represents an interesting case to be considered as it made a proposal on the international markets that is comparable in volume to the platforms offered by the majors.
“In the coming years, video consumption in digital environments will increase in obvious ways: both on paid TV, and on desktops and on mobile environments through various OTT services,” DTR chairman Dmitry Mednikov commented to “Rapid TV Everywhere” magazine.
“At the same time, competition for audience in the 18-34 year range will become more intense and television companies will increasingly pay attention to the games market and try to make the most of it, by addressing an additional young audience and by monetizing their brands.
“The penetration of pay-TV in Russia has already approached 75% of all households. At the same time, the growth reserves due to new households are almost completely exhausted. Therefore, the increase in the market in the future will occur through the connection of a second and third TV set in every family or household – for example, when the parents buy the kids a personal TV.”
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