Revamped Russian animation goes for global audiences

In a slick Moscow loft, dozens of graphic designers peer at computers, compiling the latest scenes of "Fantasy Patrol", a cartoon produced by Russia's Parovoz animation studio.

With its Netflix contracts, state-owned Parovoz -- which means locomotive in Russian -- is at the forefront of a resurgence of the country's animation industry.

But, for some observers, the revival comes at the expense of a tradition for innovation dating back to the Soviet-era heyday.

Russian authorities have invested heavily in the animation sector in recent years, after it, like others, was left in ruins following the breakup of the Soviet Union in 1991.

Parovoz is part of a state media holding and has grown from around 20 to 300 employees. Its animated series are shown in 55 countries.

Chief executive Anton Smetankin, who co-launched the studio in 2014, said it had "a product for every market".

Last year, two Parovoz productions were bought by the US-based streaming service Netflix -- one of them, "Leo and Tig", is about the adventures of a tiger and leopard in Siberia.

"We have taken the best from the Russian school (of animation)," said artistic director Yevgeny Golovin.

"All of our films are full of kindness and can be watched by children of all ages."

The studio also signed two contracts with China and had several of its projects dubbed and adapted for the Chinese market.

Today they are shown on four of China's top streaming channels whose total users are estimated to number 1.5 billion a month.

 

France24