"0 + MEDIA" and MOMRI take part in Licensing World Russia

From March 12 to 14, International Licensing World Russia Exhibition will bring together leading players from the Russian and international licensing market.

Licensing World Russia is the only specialized exhibition in Russia devoted to licensing, attended by all key companies working in this field in Russia: licensors, licensing agencies and licensees from Russia and other countries of the world.

The most influential companies - market leaders will present their franchises (fashion, sports, lifestyle, celebrities, corporate brands, entertainment industry characters, art, design, cultural heritage objects) offered for manufacturers of the FMCG segment and other categories of consumer goods.

Licensing World Russia 2019 exhibition is the effective platform for the presentation of brands, images, characters and increasing of their popularity among consumers - will be held under the motto "New look of your product", which aimed for target audience of manufacturers of consumer goods - existing and potential licensees.  

Licensing World Russia exhibition will host a business forum, where “0 + MEDIA” will take part. The company promotes products and services for children and parents, including advertising opportunities, sponsored special projects and licensing of animated brands. Modern Media Research Institute will also participate in the business program of the exhibition. 

Individual presentations of the companies will take place on March 12 as part of the business program. Valentina Kursanova, Business Development and Licensing Director of “0 + MEDIA” will present "Most Fairy Tale 2020" – a new project “Koschey. The true story".

An analytical session “Dynamics and Forecasts” will take place on March 13, where Yulia Verlina, Director for Research Projects of MOMRI will take part. Experts will discuss the Russian market of licensed toys, the generation of digital natives, media trends of 2019 and also raise issues such as how consumer preferences have changed and who new buyers are.