During the last three years, MOMRI Institute has been analyzing the virtual reality market in Russia and around the world. This is one of the most promising markets for the next decade, both from the technological and content points of view. After observing VR industry development and evaluating its rate and course, MOMRI predicted that by 2021 the global virtual reality market is likely to reach 30 billion USD.
2016 became a breakthrough year for the VR industry: Oculus, HTC, Google and Sony had released a consumer version of their VR headsets, many large game publishers and studios had released or announced the release of VR games in various formats and genres. Professional associations had been founded in many countries, including Russia – their goal is to consolidate market and content shares and to develop unified technological standards for the industry.
The overall trend in Russia is similar to what we have observed in other countries. Furthermore, the analysis of the Russian virtual reality market for 2016 allows believing that Russian companies will be able to become major players on the global VR market.
Dmitry Mednikov, Chairman of the board of directors, “Digital Television”, Ltd.
Few people think of VR as not merely a technology or content. In today’s world, VR is the best indicator of the company’s relevance.
Whether or not a company works in VR is an indicator of its vitality and adaptability to modern technologies and the global development vector.
The question today is not whether this or that company can make money on VR, the question is whether it can do something truly worthwhile and original in VR. In this sense, the creation of a successful dramatic work in virtual reality clearly shows that the company has promising developments. And vice versa.
VR is technologically and commercially inevitable. It is obvious to everyone that added value on the market of devices such as smartphones will plummet, and very soon such devices will turn into inexpensive everyday household appliances.
This means that technology companies will gain less and less excess profits from the production and operation of smartphones and other mobile gadgets. Therefore, the next growth stage in the technology market will be attributable to VR devices.
Already in the near future, the phrase “virtual reality” will become as familiar and understandable as mobile communication or HD television, and glasses and headgear for VR movies, games and other applications will be distributed in the same way as laptops and smartphones are today. Professional modules and graphics platforms will give anyone the opportunity to create, say, their own furniture design or a comfortable living space. Someone would love to live on the beach and on the mountain top at the same time. In real life, these conditions are incompatible, but virtual reality can make it happen. Just imagine, one of your doors opens out onto the Mount Kilimanjaro, and another one looks out over the ocean. It is really Alice in Wonderland came true.