Digital Television Russia (DTR) together with its exclusive content distributor Signal Media have announced the sale of their popular animation series "Be-Be-Bears" and "Paper Tales" to DKids MENA.
Now, kids from Casablanca to Dubai have another reason to enjoy watching television and learning many new exciting things, at the same time. The latest Russian cartoons "Be-Be-Bears" (104 x 5.5 min) and "Paper Tales" (78 x 5.5 min) are officially available to audiences across the Middle East and North Africa on the DKids network (Discovery Kids MENA channel). Fully-adapted into Arabic language, including high-quality dubbing and graphics, these fresh animated tales are gaining ground in the market, having already earned attention and love from the youngest audiences across the region. DKids is available through the Pay-TV platform beIN (Qatar) on channel 110.
We are very happy to start cooperation with Signal Media, which offers great content that combines the best Russian tradition of animation and storytelling with the most modern technology – Dorota Eberhardt from Discovery Programming Team said.
"Be-Be-Bears" and "Paper Tales" were created and produced by a well-established animation studio "Parovoz," commissioned by Digital Television Russia (DTR) and exclusively distributed by Signal Media. Both series target children’s audiences of 3 to 6 years old, but are fun to watch as well as engaging for older kids, too. Both cartoons promote positive attitudes towards life by encouraging creativity, out-of-the-box thinking, and teaching problem-solving skills along with the ability to forge friendships despite differences.
"Be-Be-Bears" tells the story of two little bears and their friends. All the characters are quite different: Bucky likes to invent gadgets and Bjorn is one with nature. Behind the main conflict is a search for balance between technical progress and the love of nature, but these furry friends always find a way out of any situation. The entire animation series is full of good energy and brings tons of fun and positive vibes to the viewers.
"Paper Tales" takes the audience on the creative journeys of a paper cut-out duo — moose, Aristotle, and woodpecker, Knock-Knock — in a paper wonderland. The origami creatures captivate kids, while the DIY instructions help them develop motor skills, logic, and their imagination. The animation shares light philosophies and ways to deal with mishaps. Each episode ends with step-by-step instructions on how kids can make their own paper cut-out toy, relevant to its lesson. The hands-on activities promote kids’ independence and creativity, giving them an alternative to computer games.
Each cartoon has been presented to and already made popular with international audiences. Last year "Be-Be-Bears" became available through an online platform LeTV in China, and had scored 6 million views in the first three days of its launch. It also placed 15th most viewed among 1,500 animation titles at MIPJunior 2016. "Paper Tales" won Cyber Sousa’s Best Overseas Animation Series at the prestigious Xiamen International Animation Festival (China) in August, 2016. Both animation series have their own mobile apps on Androids and iOS devices. "Be-Be-Bears" is Apple Editor's Choice in more than 70 countries, while "Paper Tales" leads ratings in categories of "Top Paid," "Top Free," and "Top Grossing" on iOS. DTR apps were downloaded 10 million times across all mobile devices.
DTR and Signal Media are excited to bring these amazing animation series to the MENA region.
Collaboration with Discovery has been a big new step for us. DKids is a renowned kids’ brand with a long history and millions of viewers all over the world. It is a challenge to reach and match up to the DKids brand. We are sure that our animation will not only become a part of the TV schedule, but will also become the reason kids and their parents in all countries within the MENA region pick up the remote to switch on DKids – Mikhail Kovalchuk, CEO of Signal Media company said.