The music family channel "Moolt&Music", launched by Digital Television Russia, began its broadcasting on December 1, 2017. The 24-hour channel broadcasts the best songs from popular cartoons: musical classics of "Soyuzmultfilm", "Masha and the Bear", "Smeshariki", "Fixiki", "Leo and Tig", "Fantasy Patrol", "Be-be-bears", "Woodventures", as well as the songs from foreign cartoons.
Since the launch of the channel, the audience share has grown 3 times. Monthly, the channel continues to show increase: in March, the share increased by 20% - to 0.12. According to the results of the first quarter of 2018 - "Moolt&Music" music channel became #3 channel on Russian TV, including such the channels as Muz TV and RU.TV. Among the thematic music channels in terms of share in February and March "Moolt&Music" is on top. According to the time of watching in the first quarter, "Moolt&Music" is ahead of all music channels, including federal ones.
Based on the average daily watching time, the channel took a stable position among the leading children's TV channels, and also entered TOP-10 of all thematic TV channels, measured by MediaScope. The adult audience of the channel (18+) has an even longer time of watching - 48 minutes. This is because the channel is willingly watched by adult audiences - both with children and independently.
"The success of "Moolt&Music" is in the uniqueness of the concept of the TV channel and its original content, which is constantly updated. This is the only family and children’s music channel in Russia. The viewers of "Moolt&Music" watch premieres every week: songs from their favorite cartoons, popular videos, specially created for the channel as karaoke videos. It is very pleasant that the channel so quickly became the leader," - says Alexander Sablukov, CEO of "0+ Media", which forms the "Moolt&Music" channel on a commission by Digital Television Russia.
"Moolt&Music" is created by the team that offered Russian children’s TV channels such as "Moolt", "Tlum HD" and Ani. These channels became popular in a short time and took the leading positions on the Russian television market.