The Russian animated series "Be-be-bears" over three years has been successful not only in Russia and foreign markets, but also produced its own licensed products, games for phones and tablets, and visited the largest international and Russian festivals.
"Be-be-bears" in an exciting way tell the children about the amusing adventures of brown bear Bucky and polar bear Bjorn. The series teaches children true friendship, love of nature, kindness, and the ability to get along with each other and overcome any obstacles together.
Parovoz Animation Studio presented the first episode of "Be-be-bears" to little viewers on March 21, 2015 on the screens of the cinemas along Russia within the project "MOOLT in Cinema".
The unique animated series from the first episodes captured young spectators of "MOOLT" and "Tlum HD", children's TV channels of Digital Television Russia (VGTRK and Rostelecom). "Be-be-bears" gathers a large family audience in front of the TV screens every time and regularly gains a leading position on the ratings.
Over 3 years, more than 100 episodes were released, which are loved by the viewers not only in Russia, but all over the world. "Be-be-bears" with great success started broadcast in China - for the first three days the cartoon scored 6 million views on the site of LeEco, the largest Chinese video-streaming operator.
Global access to the international market began in October 2016 with a large-scale presentation on the world's major telemarkets MIPJunior and MIPCOM (Cannes, France). The animated series "Be-be-bears" was in the top-15 most popular television projects in the world for children after the screening at MIPJunior.
In less than a year, the rights to the Russian animated series were acquired by television channels and online cinemas around the world. Today "Be-be-bears" are translated into 10 most common languages, including English, Arabic, Chinese and Hindi. Young audiences in the US, Latin America, North Africa, the Middle East have already met with the main characters of the animated series and fell in love with them.
In Russia, the series won not only the hearts of the little viewers and their parents - the quality of the new Russian animation was rated by media industry professionals. In 2016, "Be-be-bears" received the Grand Prix of the XXI Open Russian Animation Film Festival Suzdalfest.
7 educational games were developed based on "Be-be-bears" animated series for mobile devices, and they reached more than 11 million installs.
The game for kids "Be-be-bears" in 2016 won two awards at once: "The best app of 2016 in the App Store, Russia" and "The best family app of 2016 on Google Play, Russia".
The success of the series brought be-be-bears from the screens into real life. Bjorn and Bucky participates in the annual main children's festival of the country "Multimir". More than 170,000 people visited the events with be-be-bears in 2017!
In December 2017 "MOOLT" store was opened in Moscow, with more than 350 licensed goods for kids, and be-be-bears are in are in the top-selling category.
By the third anniversary of "Be-be-bears" children's channels of Digital Television Russia have arranged a marathon of stories about kids’ favorite bear cubs and their friends.