Digital Television Russia turns on "Moolt&Music" – a new family TV channel
11/15/2017

A new music family channel "Moolt&Music", created by Digital Television Russia (VGTRK and Rostelecom), will start broadcasting On December 1. Millions of viewers will be able to watch the channel in cable, satellite and multiservice networks of leading operators all over Russia.

"Moolt&Music" is a 24-hour TV channel with the best songs from popular cartoons, such as: modern "Leo and Tig", "Masha and the Bear", "Fantasy Patrol", "Kikoriki", "Be-be-bears", "Fixiki", "Woodventures", musical classics of "Soyuzmultfilm" animation studio, and numerous foreign cartoons and animated series.

The program schedule of "Moolt&Music", created with the recommendations of children's psychologists, will contain thematic blocks: "Wake up, kids!" (morning selection of cheerful tracks), "Music School" (educational songs), evening block with lullabies, dance hour and others.

The channel "Moolt&Music" is addressed to all viewers up to 10 years. Today in Russia, there are 19.6 million children of this age - this is the target audience of the new channel. Together with parents, brothers and sisters, relatives and friends the number of potential viewers of "Moolt&Music" will exceed 55 million!

The study of families with children under 10 years old, conducted in 2017 by MOMRI, showed: 8 out of 10 children regularly listen to children's music and most parents would like to have a children's music television channel.

A new TV channel, created according to the numerous requests of parents, will help to introduce small viewers to the diversity of the surrounding world - sounds, images, emotions. Psychologists note that good music and songs have a beneficial effect on the kids’ mental and creative abilities development, improve speech and fine motor skills, improve memory, form non-standard thinking, attentiveness, perseverance, and create a sense of security for children.

"Moolt&Music" is produced by a creative team that offered Russian children such TV channels as "MOOLT", "Tlum HD" and Ani. These channels became popular in a short time and took the leading positions on the Russian television market.

0+ Media, specializing in projects for children, commissioned by Digital Television Russia, has collected a large library of songs and music from popular Russian and foreign cartoons. The audience will be able to watch not only a whole series of musical cartoons but also the selection of songs and videos specially created for the channel.

From December 1, "Moolt&Music" will be available in cable, satellite and multiservice networks of operators throughout Russia.

Distribution of the channel is organized by Signal Media company - the exclusive distributor of Digital Television Russia TV projects.

Soon the website of the channel will be launched: www.mult-music.ru