"Signal Media" and the largest Serbian media holding United Media closed the deal to sell "Paper Tales" and "Magic Lantern" animated series, produced by Parovoz Animation Studio and adapted for international sales by Digital Television Russia.
Russian cartoons will be available to the viewers in Serbia, Bosnia and Herzegovina, Montenegro and Slovenia on the TV channels of United Media.
An agreement on the acquisition of rights to broadcast animated series was signed between Signal Media, a company that distributes Digital Television Russia content, and United Media, the largest media company in the territory of the former Yugoslavia.
The portfolio of the Serbian media holding includes some of the most popular thematic TV channels in the region: sports - SportKlub and Golf Klub, TV series - Cinemania, musical channel - Grand Ultra, news TV channel - N1, and a number of children's TV channels: Ultra, Mini Ultra, Orlando Kids and OK Bambino. In addition, in the nearest future, the media holding is going to launch a new twenty-four-hour television channel aimed at children's audiences, PIKABOO, the content of which will complement the projects of Digital Television Russia. It is planned that the premiere show of Russian animated series will be held on the new television channel immediately after the launch.
Along with TV channels, United Group operates the largest pay-TV operators in the countries of the former Yugoslavia. The group includes the leading cable networks of Bosnia and Herzegovina, Montenegro and Serbia - SBB and Telemach. satellite operator - Total TV and OTT-platform Net TV Plus.
"Magic Lantern" and "Paper Tales" - one of the most popular projects of Parovoz Animation Studio. Both animated series are focused on the audiences from 4 to 9 years old. The cartoons develop intellection and creativity, they teach friendship and kindness.
"Paper Tales" shows the creative journeys of a paper cut-out duo — moose, Aristotle, and woodpecker, Knock-Knock — in a paper wonderland, where everything is made of paper. Kids learn how to make their own paper cut-out toy at the end of each episode relevant to its lesson. The hands-on activities promote kids’ independence and creativity, giving them an alternative to computer games.
The international potential of this Russian cartoon was noticed back in 2016 at the prestigious international award Cyber Sousa, where "Paper Tales" took "gold" in the nomination "Best Foreign Animation Series" and became the sole owner of this award from Russia. The international jury pointed out not only the originality of the idea of the "Paper Tales" cartoon series but also its educational component.
In addition, images of the moose, Aristotle, and the woodpecker, Knock-Knock have long been popular in the production of the goods for children, as well as applications for smartphones and tablets.
"Magic Lantern" is an imaginative series based on the world's classic tales as told by the main characters through a projection of spectacular designs. Smarty-pants Kate teaches her baby brother Mike about the wonders of life through folk tales and beautiful images.
In February, the publishing house "Interactive Moolt" released a family interactive application for virtual reality devices developed according to the plot of the animated series - "Magic Lantern VR".
"Magic Lantern VR" is a cozy virtual room for the whole family, where you can watch your favorite stories, play games, draw pictures, and generally have fun. It’s a journey into a magical, spellbinding world!