"T24" TV channel has reached the leading positions in eSports broadcasts
08/15/2017

"T24" TV channel held a month of eSports in June 2017. ESport international tournaments broadcasts were on the air of the TV channel: semi-final and final of League of Legends - Mid-Season Invitational 2017, held in Brazil. For the first time in the history of the championship, the participants were the champions of the spring split of all professional leagues in the League of Legends.

Fans of cyber football saw the final of the FIFA 17 Ultimate Team Championship Series. The best FIFA players from all over the world fought for six regional finals of the competition for the champion’s title.

And especially for fans of Warface, the TV channel showed the grandiose LAN-final of the Warface Open Cup: Season XI. For the first time in the history of Warface eight strongest teams came together in the final of the tournament: AG, ArenaStars, Sluper, SuperStars, Bez_Pontov, hOpe, SinePonte and Airborne. The winners of the championship fought for 2 million rubles of the prize money.

According to the ACSM analytical center, the coverage of the eSports championships on the TV channel "T24" had the greatest TVviewing compared to other TV channels. 18 eSports broadcastings, shown at "T24", are in the Top-20 (for the audience of 4+).

The most popular June broadcast of eSports on "T24" was "Final Mid-Season Invitational 2017. SK Telecom T1 vs. G2 Esports" with a rating of 12.2 thousand people per minute. The air was on the 197th place out of 1054 among all the programs of the TV channel "T24" in June.

Television preferences of people of different ages do not always coincide. Among the young audience (14-34 years old), the most interesting was the broadcast of the LAN Final of the Warface Open Cup: Season XI. However, among the older audience (35 years and over), the most popular became the "Final FIFA 17 Ultimate Team Championship Series".

"ESports is actively entering the modern media space and, for the most part, has a male audience, so broadcasting of eSports tournaments will find a place in the network of "T24". Today the editorial staff of the channel is looking for some new formats for fans of eSports and the entire gaming industry," - said Oleg Ternovoy, the editor-in-chief of "T24" TV channel.

"T24" broadcasts tournaments on the famous eSport disciplines, starting from December 2015. TV versions of the official matches of such popular video games as Warface, CrossFire and League of Legends, on "T24" invariably attract the attention of numerous spectators.