At the end of July 2017, VGTRK game department, represented by two publishers and game developers based on television products - Interactive Moolt (applications for children) and Interactive Stories (products for the adult audience) - took part for the first time in the jubilee, fifteenth gaming exhibition ChinaJoy.
This is the largest Asian exhibition in the field of computer games and digital entertainment, which takes place in Shanghai. Traditionally, it features computer games, mobile entertainment, digital entertainment and virtual reality equipment. More than 300 thousand people visit ChinaJoy every year.
The game market in China was formed relatively recently, but now it is one of the most competitive and fast-growing markets in Asia with a total income of about $ 25 billion in 2016.
The CEO of the game department of VGTRK Renat Nezametdinov: "During three days of our participation, we had about 40 negotiations (not counting communication with countless representatives of localizers and sellers of traffic). The greatest enthusiasm was caused by children's content: the demand for animation and games for the whole family is growing fastly in the country."
The game division of the largest media holding presented seven key game projects at the exhibition. The list included well-known "Be-be-bears" - the best family application in 2016 by App Store and Google Play, "Paper Tales", number 1 application in the category "Children" in 156 countries, "Fantasy Patrol" - the most popular Russian app, targeting a teen audience, as well as the first family application for virtual reality devices HTC Vive, based on the popular animated series "Magic Lantern" produced by the publishing house Interactive Moolt.
Interactive Stories presented three future hits at ChinaJoy - town planner " Fantasy City", an interactive detective " Secrets of Investigation", a hidden object game based on a popular police drama series of the same name with its audience comprising 13.6% of Russia's population, and a shooter set in a life-like environment " Sniper battles."